Case study: Capgemini
Industry: Information Technology Consulting
Products used: Paid media campaign (Facebook, Instagram)
Bespoke campaign created: Matching precise recruitment needs with pinpoint targeting and unmatched student insight
Result: 40 successful early careers application hires
1. To recruit for a range of roles
With 8,500+ employees, Capgemini UK is a leader in consulting, technology and digital transformation – looking to recruit a range of graduate and apprenticeship roles. These include consultants, data scientists and creatives in 10 specific locations across the UK – from London to Telford, Worthing to Woking.
2. To reach female candidates
Capgemini wanted to specifically attract female candidates for these roles and ensure a high level of intent. We targeted audiences who'd studied or expressed interest in a subject relating to the advertised positions (and lookalikes). This meant content could be more precise and role success rates were higher.
"UCAS has allowed us to adopt a data centric and targeted approach to our early careers’ recruitment. The platform enables us to engage with relevant students with a host of different targeting tools and metrics. This has been fundamental over the last 18 months.”
Recruitment Marketing Lead, Graduate and Apprentice, Capgemini