We're looking at some of the successful campaigns we've completed to help employers recruit apprentices.

Case study: Capgemini

Industry: Information Technology Consulting

Products used: Paid media campaign (Facebook, Instagram)

Bespoke campaign created: Matching precise recruitment needs with pinpoint targeting and unmatched student insight

Result: 40 successful early careers application hires

    Campaign goals

    1. To recruit for a range of roles

    With 8,500+ employees, Capgemini UK is a leader in consulting, technology and digital transformation – looking to recruit a range of graduate and apprenticeship roles. These include consultants, data scientists and creatives in 10 specific locations across the UK – from London to Telford, Worthing to Woking.

    2. To reach female candidates

    Capgemini wanted to specifically attract female candidates for these roles and ensure a high level of intent. We targeted audiences who'd studied or expressed interest in a subject relating to the advertised positions (and lookalikes). This meant content could be more precise and role success rates were higher.

    Campaign overview

    Spend guide: £15K to £25K

    Duration: November to May

    Multimedia creatives: images, carousels and video

    Targeting: based on the role type and refined by location

    Tracking: UTMs and Google Analytics

    Metrics

    Reach: 479,870
    Impressions: 2,489,453
    Links clicks: 12,402
    CTR: 0.86%
    Frequency: 5.19
    Post reactions: 228
    Post comments: 17
    Post shares: 36
    Post saves: 160
    Video views at 50%: 2,629
    Video views at 100%: 1,171
    Event registrations: 80

    Client feedback

    "UCAS has allowed us to adopt a data centric and targeted approach to our early careers’ recruitment. The platform enables us to engage with relevant students with a host of different targeting tools and metrics. This has been fundamental over the last 18 months.”

    Recruitment Marketing Lead, Graduate and Apprentice, Capgemini

     

     

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