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Drive applications through Extra

Student marketing for universities and colleges

Thousands of ambitious intelligent individuals find themselves in UCAS Extra each year. Make the most of our relationships to reach and recruit these unplaced students to help meet your recruitment goals.

Empower students to fulfil their ambitions

Many applicants who don’t receive the offers they were hoping for, or change their mind about their choices, use Extra to find an alternative place. Highly active on our channels, we can help you reach your target segments, inspiring them with exciting messaging to help them realise their university ambition.

Be at the centre of Extra journeys

Our channels are at the centre of applicant journeys. Drive calls and traffic to your website via adverts on ucas.com, recruit directly at course level via our Search tool and be the first to connect directly with unplaced applicants in their application. 

Drive conversion through campaigns

From campaign planning, to creative optimisation and delivery, we’ll work with you to deliver high impact messages to maximise your Extra recruitment. Make the most of over 200 audience profile filters to help you identify, understand and reach the segments most likely to love your courses. 

What our partners say

“Email is such a big part of the services that we get from you. We get so much more from you – more detailed data, better service quality and access to a huge student audience. Everything we have done has worked really well.”

Michael Williams, Assistant Director of Marketing and Market Research, University of Northampton

Place your brand alongside ours

Place your brand alongside ours through Extra to drive your recruitment. From direct mail and email to integrated remarketing campaigns, we can help you recruit the students who'll excel with you. 

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How to reach applicants in Extra

 

Multichannel marketing

From programmatic, display and social ads to emails and direct mail, connect with audiences on the channels they use.

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Email campaigns

Meet student needs with a single message. Data-driven targeted communications will help you meet your campaign goals with content students want to see – with options including demographic, location, and academic subject targeting.

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Journey emails & newsletters

Reach students and influencers with our communications. Aligned to application status, they land exactly when they're most likely to be looking for your content.

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Paid social and search

Make the most of targeted pay-per-click advertising, branded content and display ads to help recruit students who resonate with your brand.

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Sponsored social

Build a pipeline of rich, meaningful social activity that appears alongside UCAS content. Reach students where they're most active and stay front of mind throughout their journey.

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