Personalisation is becoming essential in intentional recruitment
The past two years have undeniably presented significant barriers to international student mobility. Closed borders, digital learning, social unrest, virtual outreach, visa uncertainties and geopolitics to name but a few – but, far from hitting the panic alarm, millions of students continue to follow their dream of studying overseas.
Within UCAS’ new report, published today in collaboration with the US-based non-profit organization College Board which delivers programs like the SAT and Advanced Placement, we estimate that during the pandemic, over 155,000 international students chose the UK as their destination of choice and begun their studies. The global HE marketplace appears to have weathered the COVID storm.
However, growth has not been equal – around two in every nine new international undergraduates entering the UK are from China. Consequently, nine universities and colleges recruit more than 10% of their intake from China. 55% of all...