Finding balance: Understanding the shifting priorities of Gen Z in higher education and career aspirations
Those of us who have worked in student recruitment and youth marketing for a number of years have developed a strong, detailed understanding of what young people are looking to achieve in their higher education and career goals, with range of modules, student reviews, and social life continuously ranked as the top three decision-making factors among prospective university students in UCAS’ annual Student Decision Report.
But as we all become fully embedded in our post-pandemic lives, its effects continue to impact those young people now in secondary school the most, inevitably shaping their future needs, wants, and motivators differently to those who came before them.
What is most important to young people in 2023 considering higher education as a path to their future?
What are the influences motivating their decision-making, and what do they need the most from us?...