Navigating the challenges and successes in student accommodation marketing
In the evolving landscape of student accommodation, effective marketing strategies play a vital role in attracting and engaging potential residents. Join us as we explore a panel discussion that took place during the Accommodation Digital Trends webinar on 5th July, featuring panellists Hannah Buchanan and Steph Butcher from UCAS, Matthew Horne from University of Newcastle and Phil Price, Head of Marketing from Now Student Living. They share their insights, experiences, and strategies for successfully marketing student accommodation, all while embracing the latest digital trends. From segmentation and personalisation to early engagement and new channels, let's explore the key aspects that lead to a thriving marketing campaign.
The Power of Segmentation and Personalisation
One of the fundamental principles of successful student accommodation marketing is segmentation and personalisation. Hannah Buchanan UCAS marketing team highlights the significance of...