University of Hertfordshire - Business Taster Lecture: International Marketing

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Business Taster Lecture: International Marketing - bringing the world closer together
Thu 29 April 2021 - 16:00 to 17:00

We will use a ‘Clash of the Titans’ case to look at how two business giants are using international marketing. Then we will see whether the same principles can be applied to very different organisations, like an international charity. Be prepared for a blind tasting, a quick round-the-world tour with the marketing mix - and some digital fun and games.

This session will be suitable for anyone interested in Business or Marketing


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