People in these occupations conduct market research, create advertising content, sell goods, services, or property, and provide customer support.
Marketing and Sales Directors
Marketing, sales and advertising directors plan, organise and direct advertising campaigns and market research and formulate and implement an organisation’s marketing, sales and social media policies.
Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.
Business sales executives provide advice to existing and potential customers, and receive orders for specialist machinery, equipment, materials and other products or services that require technical knowledge.
Retail and wholesale managers and directors plan, organise, direct and co-ordinate the operations of major retail and wholesale establishments in order to maximise business performance and meet financial goals.
Public relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.
Estate agents and auctioneers arrange for the valuation, sale, purchase, rental and leasing of property on behalf of clients, as well as the auction of livestock and antiques.
Call and contact centre occupations receive and respond to telephone calls from potential clients and existing customers regarding the products and services offered by an organisation.
Merchandisers ensure that stores are supplied with goods, liaise with suppliers, decide on pricing and promotions and advise retailers on the optimum display of merchandise.
Shopkeepers and proprietors in this unit group co-ordinate, direct and undertake the activities in the running of small, independent retail and wholesale establishments.
Vehicle and parts salespersons and advisers sell new and used vehicles to the general public, and vehicle accessories and parts to garages, vehicle dealerships and the general public.
Buyers and procurement officers organise and undertake the buying of raw materials, equipment and merchandise from manufacturers, importers, wholesalers and other sources for distribution, resale or for own internal use.
Managers in this unit group plan, organise, co-ordinate and manage resources to undertake the systematic investigation necessary for the development of new, or to enhance the performance of existing, products and services.
Roundspersons and van salespersons deliver and sell food, drink and other goods by calling on householders or by selling from a mobile shop or van and call on households to collect and receive payment for laundered or similarly serviced articles.
Marketing and commercial managers manage, plan and oversee the promotion of services, products, companies or brands, find new business, plan specifications and prepare details of the requirements for a project and negotiate contracts.
Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.