Esports

The esports BSc (Hons) degree at UON provides students with the flexibility to study modules in esports business and marketing, events, broadcasting, and media, esports coaching, and the psychology of performance and wellbeing of esports performers.

Our degree places significant emphasis on practical hands-on application, you will develop highly valued industry skills in casting, streaming, content creation, performance analysis, player coaching, and event delivery.

At UON, we will challenge you to develop critical analysis skills and understand how to operate ethically and professionally in the fast-paced world of esports. You will learn from experienced academics and industry experts from world-renowned esports organisations.

95% of final year Computer games and animation students at The University of Northampton agreed they were satisfied with the course*

By studying at the University of Northampton, you can be sure that:

• Our expert academics teach in small groups supported with one to one assistance. Our academics and students form a tight bond, providing individualised support and guidance whilst challenging students academically.

• Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd.

• At UON we guarantee a room in our Halls of Residence for all new full-time, first year students who apply and accept their room offer by June 2026 - and we won't ask for a deposit for September 2026*.

• Students enrolling on this course at Northampton will be provided with their own brand new laptop** to keep at no additional cost. All sports clubs and societies are free to join at Northampton and every essential course text book is available via the library, meaning you won’t have to purchase copies. For more information on this visit our website (northampton.ac.uk/benefits).

• You will experience student life at the University’s £330 million Waterside Campus. Come along to an Open Day and find out more.

The Northampton Employment Promise

In fact, we’re so confident in our careers and employability support that if you achieve at least a 2:2 degree and complete either our Employability Plus Gold programme or achieve a Changemaker Gold Certificate during your time studying with us, but still haven’t secured full-time employment 12 months after graduating, we will secure a three – six month paid internship for you or support you into postgraduate study.

✱ eligibility criteria apply. See northampton.ac.uk/student-life/accommodation/ for more information
✱✱ eligibility criteria and terms and conditions apply. See northampton.ac.uk/benefits for more information

Stage 1
• Understanding esports Media (Compulsory)
• Doing Sport and Exercise Psychology in the Digital Age (Compulsory)
• Ready, Player One? Gameplay and Academic Skills (Compulsory)
• Esports Event Fundamentals (Compulsory)
• Digital esports Marketing (Compulsory)
• Esports Business Fundamentals (Compulsory)

Stage 2
• Ready, Player 2? Coaching, Strategy and Analysis for Esports (Compulsory)
• Casting and Streaming (Compulsory)
• Esports Event Theory and Design (Compulsory)
• Sport Business Market Research (Compulsory)
• Esports Professional Practice (Compulsory)
• Talent Identification and Development (designated)
• Digital Sport Marketing (designated)
• Business Strategy for esports (Compulsory)

OPTIONAL PLACEMENT YEAR
• Sport Optional Placement Year (Designated)

Stage 3
• Esports Development Project (Compulsory)
• Social and Welfare Issues in Sport (designated)
• Esports Industry Experience (Designated)
• Business Success in the Global esports Market (Designated)
• Psychology of Peak Performance (Designated)
• Managing esports Marketing Campaigns (Designated)
• Global Sport Media (designated)
• Esports Event Production and Delivery (designated)

Module information is quoted for 2025 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.

You will be assessed through a rich and mixed diet of assessments designed to develop your learning, applied skills and improve your employability. This includes practical work, digital tasks, presentations, essays, assessed practicals, poster presentations, blogs and in-class tests.