Media and Marketing

The media landscape is changing more rapidly than ever before, with new challenges and opportunities, raised by digital technologies, making the media and communications sector one of the most exciting and dynamic environments for graduate work. The development of digital communications and distribution, the internet and social media have reshaped the way that we produce, market, distribute and consume media and information and will continue to do so. You’ll embrace and explore these landscapes, which will give you the chance to develop the knowledge and skills for a graduate career in the media and marketing field.

A particular emphasis throughout this course is on writing and creativity for different media forms. You will learn the different strategies and conventions of narrative script and treatment writing, documentary, blogging, journalism and public relations, marketing and advertising. These practices are supported and enhanced with skills in the production of web video, basic website production and social media use, all designed to enable you to understand, create and manage communications projects in the new digital cultural economies.

KEY FEATURES OF THE COURSE

• EMPLOYABILITY: Combining two subjects boosts your employability and gives you the opportunity to develop knowledge and expertise in two subject areas, making you a more versatile graduate

• VARIED LEARNING: Different ways of learning will be incorporated including lectures, tutorials and practical assignments

• WORK EXPERIENCE OPPORTUNITIES: Dive into the world of media and marketing by gaining real world experience working businesses

• EXTERNAL VISITS: Throughout your time studying, take advantage of the opportunities to visit exhibitions, trade fairs and companies to expand your knowledge

• CREATIVE EXPRESSION: Develop your creativity and knowledge in key business areas that will be at the forefront of future business growth

HOW YOU’LL LEARN

Our teaching methods will be varied, interactive and engaging. You will take part in:

• Lectures, tutorials and seminars — led by our own tutors as well as occasionally by guest speakers from the marketing world

• Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs

• Visits to exhibitions, trade fairs and companies

• Work experience

• Research projects

• Screenings

• Self-directed study

• Workshops

YOUR CAREER

From gaining a degree in Media and Marketing, there is a wide range of exciting careers that can span multiple industries which include:

• Brand Manager

• Internal Communications Executive

• Social Media Manager

• Market Analyst

• Consultancy work

• Agency roles such as Account Executive, Account Manager and Content Manager

• Media or market researcher

• Journalist

• Digital content producer; such as web content writing, web video

• Advertising, marketing, promotions and public relations

• Digital and print publishing; including books, newspapers, magazines, and journals and periodicals

• Self-employment and freelance work

• Media distribution, e.g. promotion, cinema management

• Film and television graduate level entry, e.g. internships

• Teaching

STUDY OPTIONS:

On the Joint Honours programme, there are different pathways of study available. You can often study both subjects equally or choose to major in a subject. Please view the course page on our website for more information on pathways.