Fashion Marketing

Fashion Marketing BA (Hons) at DMU equips you with essential skills to thrive in the dynamic fashion industry. With a strong focus on sustainability, you'll learn to master marketing strategies within a global, circular economy. From small start-ups to luxury brands, our expert-led sessions, industry collaborations, and self-directed projects all drive toward a sustainable fashion future.

In your flexible first year, you’ll access our outstanding facilities when learning about fashion product. You will explore our textile and digital experience labs with expert support in learning how to analyse, create and present. You will also receive guidance in developing your own vision, mission and values.

You will explore our state-of-the-art facilities, including textile and digital experience labs, gaining hands-on experience in analysing, creating, and presenting fashion marketing concepts. With expert guidance, you’ll also develop your own unique vision, mission, and values.

Our course covers a range of diverse topics, including:

• Digital Marketing: online promotion and customer engagement.

• User Experience (UX) Design: Learn how to create seamless and intuitive customer journeys.

• Artificial Intelligence (AI) & Virtual Reality (VR) / Augmented Reality (AR): Explore the cutting-edge technologies reshaping the fashion industry.

• Customer Relationship Management (CRM): Develop strategies to build and maintain strong customer relationships.

• Fashion Communication: Understand the nuances of branding and communication in fashion.

• Sustainability: Delve into sustainable practices and their impact on the fashion industry.

• Design Innovation: Push the boundaries of creativity with innovative design techniques.

• Creative Brand Strategy: Learn how to create compelling brand narratives.

• Strategic Planning: Develop the skills to strategically plan and execute marketing campaigns.

DMU is committed to supporting students' professional development. As part of this commitment, we will cover the costs for students to gain a Level 4 Professional and Digital Marketing accreditation from the Chartered Institute of Marketing (CIM). Additionally, we will fund students’ CIM membership, providing access to exclusive resources on the CIM website, networking opportunities, and the chance to enhance their skills through additional courses. This empowers and prepares students for a thriving career in fashion marketing.

Year 1
Block 1: Fashion Consumer and Marketplace
Block 2: Fashion Business
Block 3: Fashion Lifecycle
Block 4: Sustainable Futures

Year 2
Block 1: Customer Relation Management
Block 2: Digital Innovation and Sustainable Futures
Block 3: Digital Marketing
Block 4: Fashion Communication and Branding

Year 3
Block 1: Strategic Fashion Marketing
Block 2: Creative Brand Direction
Year long: Research project

You deserve a positive teaching and learning experience, where you feel part of a supportive and nurturing community. That’s why most students will enjoy an innovative approach to learning using block teaching, where you will study one module at a time. You’ll benefit from regular assessments – rather than lots of exams at the end of the year – and a simple timetable that allows you to engage with your subject and enjoy other aspects of university life such as sports, societies, meeting friends and discovering your new city. By studying with the same peers and tutor for each block, you’ll build friendships and a sense of belonging.

Structure
This includes design studio practice, formal lectures, group seminars, tutorials, lab work and practical workshops. There are regular tutorials and reviews which allow you to reflect and develop your work ready for your final presentation at the end of the year.

Contact hours
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations and reports). Your precise timetable will depend on the optional modules you choose to take, however, in your first year you will normally attend around 12 hours of timetabled taught sessions (lectures and tutorials) each week, and we expect you to undertake at least 25 further hours of independent study to complete project work and research.