Media, Marketing and Public Relations

By combining the fields of media, marketing and public relations, this course prepares you for a range of roles in the creative industries. Modern media formats are embedded across all units, with a focus on developing practical skills in radio, TV, podcasting, written journalism, digital design and social media content creation. The media units enable you to become an effective and responsible media analyst and communicator while the marketing and PR element of the degree build your skills in PR consultancy and marketing campaign planning. In your final year, you have an extended opportunity to put your skills into practice through a placement with one of our industry partners.

Facilities and specialist equipment

• Mac-equipped newsroom with radio news booth and transmission gallery.

• Industry-standard radio facilities.

• Award-winning, Ofcom-licensed radio station, Radio LaB

• In-house TV station, Beds TV

• Digital video-editing suites including Adobe Creative Cloud software

• Location recording equipment

• Netflix-approved Sony FX6 cameras for broadcast-quality film and television content

• Sony FX3 Cinema Line camera with full-frame sensor and enhanced mobility for easy solo hand-held shooting

• Industry-standard sound and lighting equipment

Career-powered links

We have partnerships with Luton Town Football Club’s Media and PR department and Bedford Blues RFC as well as on-going collaborations with Perception PR, Stratos creative agency and the UK Beauty Awards, who all offer placements, work experience, live projects, on-campus visits and involvement with course delivery.

Your student experience

Develop the skills to become an effective media communicator, and learn how marketing and public relations shape businesses and corporate communications.

Learn the theoretical and practical aspects of marketing and PR, including core elements such as brand management, PR consultancy, campaign planning and corporate communications.

Benefit from a four-week industry work placement in your final year, with placements offered by a range of companies including Perception PR, Stratos creative agency, UK Beauty Awards, Luton Town FC Media & PR, Bedford Blues RFC, Arsenal Fan TV, Inspire FM, MKFM, the Urdu Times and more.

Engage directly with the industry through guest lectures, networking events, workshops and media masterclasses.

Gain personal confidence and the ability to work independently and in teams, initiating and taking responsibility for live projects.

Develop sound practical and academic skills in research; summarising; preparing logical arguments and reports; clear thinking; powers of persuasion; problem solving; and analysis.

Course modules

Year 1
Introduction to digital marketing and analytics – Explore online communities, social media, influencer marketing and key digital metrics. Consumer behaviour – Study psychological and sociological aspects of consumer behaviour, including multicultural and digital consumers. Writing for media – Learn to research and write news stories, features and creative content for various media platforms. Content creation and post-production – Develop storytelling through audio/video recording, editing and online publishing. Podcasting – Understand podcasting as a medium and movement while producing articulate, idea-driven content.

Year 2
Digital design – Learn to design print and digital layouts using modern publishing tools. Radio, audio and podcasting – Build skills in audio production, podcasting and live/studio broadcasting. Public relations and marketing – Explore PR’s role in brand management and its place in marketing strategy. The creative industries – Discover career paths, entry strategies and essential skills for success in creative fields.

Year 3
Special project – Independently research, design and deliver a final project that showcases your knowledge and understanding of media, marketing and public relations.
Industry work placement – Gain hands-on experience during a four-week placement in a professional media, marketing or PR environment.

Every effort is made to ensure this information is accurate at the point of publication on the UCAS website. For the most up-to-date information, please refer to our website.