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Marketing

Course details
  • BSc (Hons)
  • 3 Years
  • Full-time
  • 14/09/2026
  • Undergraduate
Course location
Cardiff
Awarded by:
University of South Wales (Prifysgol De Cymru)

Course summary

Marketing managers lead a business in its efforts to understand, create, and keep customers. The USW Marketing degree is a mix of art and science that needs creativity, data, and innovation to succeed. You’ll learn these skills both in the classroom and in your interactions with real businesses throughout your study.

Studying this course will provide you with the knowledge and skills needed to perform efficient, effective, and engaging marketing. You’ll be immersed in key areas of marketing such as consumer behaviour, marketing communications, and market research. Through flexible and creative assessment, you’ll build a portfolio of work that demonstrates a range of desirable marketing management skills and behaviours.

You’ll have the opportunity to gain the Chartered Institute of Marketing’s Level 4 Certificate in Professional Marketing, alongside other practitioner qualifications of your choosing, all as a part of your program of study. The BSc (Hons) Marketing degree is the only marketing degree in the UK to be recognised by three different professional bodies. By studying at USW, you’re able to join the Chartered Institute of Marketing’s Graduate Gateway program. The course is also recognised by the Chartered Institute of Public Relations, and the Institute of Direct and Digital Marketing.

How to apply

Apply by
14 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N507
Institution code:
W01
Campus name:
Cardiff
Campus Code:
B

Points of entry

The following entry points are available for this course:

  • Year 1

Open days

Entry requirements

Qualification requirements

UCAS Tariff - 96 points

A level - CCC

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MMM

Access to HE Diploma

Pass the Access to HE Diploma and obtain a minimum of 96 UCAS tariff points.

GCSE/National 4/National 5

The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances.

T Level - Pass (C and above)

Pass the Advanced Welsh Baccalaureate with Grade C and CC at A Level

Find out more about qualification requirements for this course.

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

The University of South Wales is committed to widening participation and ensuring that those with the potential to succeed, regardless of circumstance, are encouraged to apply to study with us. The additional information gained through contextual data supports us in recognising a student’s achievements and helps us identify the potential to succeed in the context of an individual’s background and experience.

Learn more on the University of South Wales website

Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

Tuition fees

LocationFeeYear
EU£9790Year 1
England£9790Year 1
Northern Ireland£9790Year 1
Scotland£9790Year 1
Wales£9790Year 1
International£16200Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed on the University website (on individual course pages). Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.

Students from Wales and the EU may be eligible for a means-tested Welsh Government Learning Grant. Please visit the University website for full details.

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