Marketing

OVERVIEW

Our Marketing programme is designed to equip graduates with a range of digital, marketing, and management skills, including data analytics, content creation, search engine optimisation, artificial intelligence in marketing and networking and professional development in order to meet current and future demands of the industry. With the marketing and digital industry experiencing unprecedented growth, now is the perfect time to launch your career in this exciting and dynamic field.

The programme will introduce key concepts and cover the theoretical underpinnings associated with digital and traditional marketing management techniques. Students will be able to fully engage in industry relevant software whilst developing an understanding of underpinning theory and industry trends and developments. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills.

In partnership with the Digital Marketing Institute (DMI), and The Chartered Institute of Marketing (CIM) our Marketing degree offers you opportunities to engage in real-life projects and gain extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career.

WHY CHOOSE THIS COURSE?

• ENHANCE YOUR SKILL SET – Develop in-demand digital, AI, creative, and entrepreneurial skills through innovative modules designed to prepare you for the evolving marketing landscape

• INDUSTRY INFORMED TEACHING – Benefit from expert lecturers who are passionate about marketing, staying abreast of current trends to provide a supportive environment for your success.

• SPECIALISED LEARNING – Personalise your studies in your second and final years by selecting optional modules that align with your career aspirations and interests

• PLACEMENT– Undertake an optional marketing placement to gain practical experience and enhance your career progression prospects.

• PROFESSIONAL CERTIFICATIONS – Take advantage of continuous learning opportunities and qualifications through our partnerships with The CIM and the DMI.

• NETWORKING – Enrich your study experience through networking with marketing professionals who deliver guest lectures or provide live client briefs for assessments.

FACILITIES

At University College Birmingham, you’ll learn in dynamic spaces - you'll have access to a range of cutting-edge facilities designed to sharpen your employability and prepare you for the modern marketing world. Develop essential digital, project management, entrepreneurial, and teamwork skills in dedicated, hands-on learning spaces, including:

Podcasting Booths – Create professional audio content and gain experience in one of today’s most dynamic marketing channels.
Design Studio – Bring your creative campaigns to life using industry-standard software and collaborative workspaces.
Enterprise Hub – Explore your entrepreneurial potential, connect with business mentors, and get support for freelancing or launching your own venture.

ACCREDITATIONS AND PARTNERSHIPS

This course is accredited by the Digital Marketing Institute (DMI) and Chartered Institute of Marketing (CIM).

PLACEMENTS
Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our HIRED team can help find the ideal placement for you. Our FdA and BA Marketing course offers you the option of a paid 48-week work placement, during which you will not incur any tuition fees.

CAREERS AND PROGRESSION
Examples of careers you could pursue following this course:

• Purchasing managers

• Marketing manager

• Advertising account managers

• Data analyst

• Content strategist/manager

• Digital trust and privacy analyst

Please refer to our website www.ucb.ac.uk for the latest updates

Course Modules

Year 1 - Content Creation, Essentials of Marketing, Artificial Intelligence in Marketing, Marketing Communications, The Marketing Environment & Digital Influence and Social Media. Year 2 (Core Modules) - Contemporary Issues in Marketing, Contemporary Consumer Behaviour, Marketing Research, Search Engine Optimisation & Digital Campaign Management. (Option modules) - E-Commerce and UX Design, Sales Management, Interactive Media & Advertising Psychology. Year 3/4 (Core modules) - Leadership Skills in Marketing, Marketing Analytics, International Marketing & Marketing Project. Year 3/4 (Option Modules) - Public Relations (PR), Freelancing, Brand Management, Podcasting and Audio Production & Managing Online Communities.