Content Creation

This course is currently taught by Confetti, but from September 2025 will be taught by the Nottingham School of Art & Design (NSA&D). Course content and learning outcomes will not change.

Join us on our BA Content Creation course in Nottingham and learn the skills to develop content marketing strategies, and craft compelling content across a huge variety of industries and content types.

In an age of digital transformation, the world of work has undergone a significant shift. Traditional career paths are evolving, and new job opportunities are emerging at an unprecedented rate. One of the most remarkable developments? The rise of content creator jobs.

From social media influencers and YouTubers to bloggers and podcasters, content creators are now a driving force in the global job market.

You’ll work on the strategy behind content creation, developing a deep understanding of your target audience and proficiency in effective communication. You’ll learn the art of reading briefs and delivering persuasive pitches and social media strategies to clients. Crucially, you’ll also master the skill of data analysis – understanding how to shift your campaigns to deliver results.

Working on real client briefs means you’ll graduate with a portfolio of work and significant experience to take you directly into work.

Key Features

• Gain hands-on industry experience: Gain real-world experience so you have the practical skills necessary to make it in your industry

• Use industry-standard equipment: Master professional-grade production tools including DJI Osmo gimbals, Sony A7 series cameras, and the full Adobe Creative Cloud suite for post-production editing.

• Work on live briefs: Boost your CV and industry connections by working on live briefs set by industry giants. Previous students have worked on briefs from big names including NSPCC, Splendour and BBC Children in Need.

• Study in the heart of Nottingham: One of Europe’s top 25 student cities, and home to over 75,000 learners.

Employability

Your time at Nottingham School of Art & Design doesn’t have to stop once you finish your undergraduate course. Choose to continue your studies on our postgraduate degrees that can help you further develop your skills and obtain the experience you need to get a head start in your career.

The aim is to arm you with the ability to produce engaging content for high street brands, corporate clients, social media influencers or your own channels as a freelancer or start-up.

Graduates will be highly employable and equipped with skills in design, story-telling, video production, editing, communications, and social media asset building. You’ll be able to pursue work in a wide variety of roles including shoot edit filmmaker, media strategist, digital designer, graphic designer, marketing officer, social media influencer, and digital content editor.

Year One

• Short-Form Content Creation (40 credit points)
• Branding and Strategy (20 credit points)
• Social Media Campaigns and Analytics (40 credit points)
• Digital Media Ethics (20 credit points)

Year Two

• Studio-Based Production Skills (40 credit points)
• Digital Storytelling (40 credit points)
• CoLab: Research, Exploration and Risk-Taking (20 credit points)
• Optional Modules - Choose One:
  Digital Marketing and Communication (20 credit points)
  Motion Graphics (20 credit points)
  Creative Entrepreneurship (20 credit points)
  Virtual Production (20 credit points)
  Music Video (20 credit points)
  Responding to the Visual World (20 credit points)
  Live Art/Collisions (20 credit points)
  Sound Art & Design (20 credit points)

Year Three
Planning for your Content Project (20 credit points)
Client Portfolios (40 credit points)
Content Project (40 credit points)
Professional Portfolio (20 credit points)