Business Management with Marketing

Develop skills in promotion, sales, advertising, and research. Learn to market goods and services, create strategic marketing plans, and use digital platforms. Gain practical experience through industry projects and an optional placement year.

Hands-on entrepreneurial support
The Cube, an on-campus resource dedicated to nurturing student and graduate talent will provide you with comprehensive support at every stage of your entrepreneurial journey.

Make a positive impact in the community
We offer you opportunities to work with local businesses and social enterprises through live consultancy projects. This hands-on approach enhances your practical skills while fostering social responsibility and community impact.

Build strong industry connections
From collaborating on live briefs with consultancy professionals to networking at conferences, you'll build valuable relationships with industry leaders, providing the connections and opportunities essential for launching your career.

This course is for you if...

• you like understanding people and how to communicate with impact

• you want to get stuck into real business tasks from day one

• you appreciate building relationships that enable you to thrive

• you get a buzz from being a part of a community of learners

Course Modules

Year 1
During your first year you will study core modules that will help build the foundation of your knowledge. You will start to build your leadership capabilities and develop an understanding of the global business environment, organisational culture, business growth, enterprise and the digital economy.

Year 2
During your second and final year you will develop your strategic management skills and specialist marketing knowledge. There will be opportunities to work with businesses on strategic initiatives, develop your understanding of people management, financial decision making and sustainable business.

Optional placement year
Put theory into practice with an optional placement year. Supported by a dedicated team, you undertake a paid position within a public or private sector organisation relevant to your interests.

Final year
Study the topics you are interested in and graduate with a specialist qualification. Tailor your degree by completing a research project in an area of your choice, and undertake a live consultancy project or reflect on your industry experience.

For up to date details, please refer to our website or contact the institution directly.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Personnel and Development, Chartered Institute of
• Business Graduates Association