Digital marketing officer

A digital marketing officer, promotes their employer's products, services or ideas online.

What does a digital marketing officer do?

You could work in-house for an organisation's marketing department, or for an advertising agency that works on behalf of several clients.

Typically, your job may involve:

  • creating digital marketing campaigns for online channels like websites, apps and social media developing market research surveys and working with focus groups
  • working with marketing and PR professionals to add digital media into advertising campaigns
  • briefing other professionals, such as web designers, on advertising campaigns
  • writing engaging content for websites, email and social media
  • designing and writing e-communications like newsletters and text campaigns
  • improving website navigation to provide an excellent user experience
  • making info and advertising more interactive by adding case studies, videos and infographics to websites, apps and social media
  • using data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns
  • tracking the success of your marketing campaigns and presenting your findings to management
  • keeping your knowledge current and predicting new digital marketing trends, like video advertising

You’ll be using techniques like search engine optimisation (SEO) and search engine marketing (SEM). This will involve using key phrases, search terms or paid advertising to improve the chances of your site appearing in a customer’s search of the internet.

What do I need to do to become a digital marketing officer ?

There’s no set entry route, but many employers prefer you to have a degree or equivalent qualification in marketing, management, business or a related subject.

They may also expect you to have some experience of working in a marketing role and have knowledge of digital marketing or online advertising. For example, you may get into traditional marketing and then move into this job once you have gained experience.

Studying towards a qualification may give you digital marketing skills and improve your career prospects.

You will be expected to have good IT skills and experience of using common office applications. A knowledge of software like Photoshop for image editing and HTML for web design, may also improve your chances of finding work.

Digital Apprenticeships may also offer you a route into this job.

Related skills

  • Attention to detail
  • Business management
  • Communication
  • Creativity
  • Interpersonal skills
  • Organisation
  • Teamwork
  • Time management

Academic route

  • Degree or equivalent qualification in marketing, management, business or a related subject

Vocational route

  • Digital Apprenticeship
  • Communications Advertising and Marketing Education Foundation (CAM) Level 4 Diploma in Digital Marketing
  • The Chartered Institute of Marketing (CIM) Certificate in Professional Marketing (Digital)
  • CIM Diploma in Professional Marketing (Digital)

Related subjects

  • Business studies

Where to find out more

Where could I be working?

You normally work in an office, and may also travel to meet clients and attend conferences and industry events. 

Contains public sector information licensed under the Open Government Licence v3.0

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