manage the sale and promotion of products and services on the internet.

What does an e-commerce manager do?

Your day-to-day duties may include:

  • researching customer needs and how they respond to promotions
  • creating product listings that appeal to your customers
  • working with marketing teams on social media campaigns
  • analysing web traffic to measure promotion success or make improvements
  • making business decisions about products, pricing and promotions
  • working with technical teams to fix website problems
  • writing management reports on sales performance
  • keeping up to date on competitors' activity and trends in technology

What do I need to do to become an e-commerce manager?

You'll need:

  • the ability to sell products and services
  • the ability to use your initiative
  • business management skills
  • persuading skills
  • the ability to monitor your own performance and that of your colleagues
  • to be flexible and open to change
  • the ability to accept criticism and work well under pressure
  • thinking and reasoning skills to come up with new ideas
  • to be able to use a computer and the main software packages competently

Academic route

  • You could do a foundation degree, higher national diploma or degree

Academic route

  • business management
  • digital marketing
  • business enterprise
  • retail management

Vocational route

  • You can do a digital marketer, express delivery manager or retail leadership degree apprenticeship.
  • You could start working as an assistant in a retail buying or marketing department and become an e-commerce manager through training and promotion.
  • Volunteering for charities who sell items online using websites like Ebay.
  • A work placement in a retail marketing department or marketing agency.
  • You can apply for a graduate training scheme with a company if you have a degree.

Related subjects

  • Business studies

Where to find out more

Do-it has more information on volunteering opportunities.


Where could I be working?

You could work in an office, in which case you may need to wear smart business dress.


Career opportunities

You could move into senior management roles like sales director and chief executive, or set up your own business as an e-commerce consultant.

Contains public sector information licensed under the Open Government Licence v3.0


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