Market research interviewer

Market research interviewers collect information, using prepared questionnaires.

What does a market research interviewer do?

They interview people in the street, in their homes and on the phone. The market research process starts when an organisation tells a research agency what they want to find out. The agency then prepares questionnaires to use with the target audience, and employs interviewers to carry out the surveys. Examples of organisations using  market researchers are:
  • advertising agencies
  • businesses of all kinds
  • government
  • opinion polls
  • charities

As part of a market research interviewing team, you’ll typically:

  • attend an agency information session (briefing) about the research project
  • go up to people in the street, phone them or call on them at home
  • explain about the research and how it’ll be used
  • ask a number of set questions from a questionnaire
  • record people’s answers
  • carry out enough interviews to meet your target number
  • organise the results and pass them back to the market research organisation

What do I need to do to become a market research interviewer?

You don't need any qualifications to become a market research interviewer. Employers will be more interested in your personality, how keen you are, and your communication skills. You’ll find it useful to have experience of dealing with the public, in any kind of customer service job.

You could also consider a training course in customer service or IT skills, at a college of further education or with a private training provider.

Related skills

  • Attention to detail
  • Communication
  • Interpersonal skills
  • IT
  • Literacy
  • Numeracy
  • Patience

Vocational route

  • Level 1 Certificate in Customer Service
  • Level 2 Diploma in Customer Service
  • Level 2 Certificate for IT Users
  • Level 2 ECDL Certificate in IT User Skills

Where to find out more

Where could I be working?

You may interview people face-to-face in the street, in shopping centres or door-to-door. You may need a car to travel to different sites. As a telephone interviewer, you may work from a call centre or from home.

Contains public sector information licensed under the Open Government Licence v3.0

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