Store demonstrators show products in stores, supermarkets and other businesses to increase sales.

What does a store demonstrator do?

This role may involve demonstrating a wide range of different items, including food and drink; toys; domestic appliances and gadgets; technology products; as well as cleaning, beauty and DIY items. Items may be sold directly by demonstrators, or they pass leads onto other sales team members, depending on the type of product, venue and size of the organisation.

Store demonstrators will typically:

  • set up a counter or other area where demonstrations take place
  • arrange stock, posters and other publicity material to attract customers
  • talk to individual passers-by, or use a microphone to catch the attention of shoppers
  • demonstrate how to use a product and talk about its benefits
  • invite customers to try a product
  • answer questions and hand out leaflets, brochures, coupons and free samples
  • meet targets for sales or referrals and keep records
  • monitor stock levels

What do I need to do to become a store demonstrator?

It’s possible to become a store demonstrator without formal qualifications, but a lot of employers look for literacy, numeracy and excellent communication skills. Job seekers with retail or customer-service experience and great people skills are warmly welcomed. Recruiters look for people with an outgoing personality and enthusiasm for their products.

Related skills

  • Communication
  • Customer service
  • Interpersonal skills

Where could I be working?

You could be employed full-time by a store or retail chain, or you may be freelance and find work through an agency.

Contains public sector information licensed under the Open Government Licence v3.0

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