Annual Admissions Conference 2018

Date and location
This event has now finished

The applicant journey – behaviour and insight

Monday 26 March 2018 15:35 - 16:05
Breakout session
Intermediate to advanced


Hear about UCAS’ high-level customer journey can help engage with prospective and current students and create engaged alumni, including an example of how UCAS has used insight to change a moment of truth over Confirmation and Clearing to make a real difference for applicants.

Learning outcomes

  • The three experiences a student must measure your brand against, and strategic importance of their journey.
  • Recognise the key moments of truth in student journeys, and their operational impact.
  • Understand how emotional connections drive brand affinity, and increase relationship value.