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UCAS Teachers and Advisers Conference 2026

  • Tue 24 February 2026 - 09:30 to 16:45
    Wed 25 February 2026 - 08:30 to 16:00
  • The Eastside Rooms
  • Birmingham
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Maggie Smart

Director of Data and Analysis, UCAS

Maggie is responsible for setting strategic direction for data and analysis at UCAS. She rejoined UCAS in 2025 having previously been Head of Research between 2012 and 2016. She brings back to UCAS more than 30 years of experience as a data expert and statistician across a wide range of sectors as a statistical consultant. Over the last 13 years she has gained a deep knowledge of higher education data from multiple perspectives as a senior leader at UCAS, Hefce / Office for Students and as an independent consultant.

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