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    Appeal to specific markets

    Whether you’re looking to connect with under-represented groups, specialist subject prospects, international students or postgraduates – we can help you understand and reach new customers across the full conversion funnel.

    From smart audience insights to targeted multichannel campaigns, we support universities and colleges to connect with eager students in new and novel ways.

    Understand and reach diverse audiences

    We have over 30 years’ experience in developing connections with students from all walks of life. With over 200 audience profile filters and insights from EXACT and Outreach Evaluator, we can identify specialist groups and deliver your message to interested students.

    Build trust in your brand

    We can help you connect with even the most niche student groups. Each year we have over 24 million unique website sessions and over 1 million registered pre-applicants. They're all actively searching for their perfect fit – stand out to the people who'd love to study with you.

    Drive applications across the year

    Application trends are changing. Thousands of people apply after the January deadline, while Extra and Clearing provide new opportunities to boost applications. We can help you deliver your message to those most likely to enjoy your courses.
    Students walking through OBU

    An engaged audience

    Actively searching for the course and university that’s right for them, students trust what we say and are highly engaged with our communications.

    • 7.3% average conversion rate from email to application
    • 6.5% average conversion rate across all trackable channels

    Statistics are from campaigns delivered in the 2022 cycle and student journey emails for pre-applicants.

    More ways to reach and understand specific markets

      
    Contextual data

    Identify how you target and engage underrepresented applicants – form a picture of individual applicants' characteristics, and calculate the probability of your applicants entering HE. 

    Multichannel campaigns

    Reach the right students on the right channels. We're one of the biggest education sites in the UK, and we're ahead of Google when it comes to students seeking information.

    Student Decision Reports

    Understand the most important factors at play as your applicants respond to offers. Get real-time feedback via our survey as students submit their decisions. 

    Peer-to-peer engagement: Unibuddy

    Let your best advocates promote your university or college. We’ve got 4,000 active ambassadors having 80,000 conversations about campus life.

    Journey emails and newsletters

    Reach students and influencers with our communications. Aligned to application status, they land exactly when they're most likely to be looking for your content.

    Increase participation of under-represented students

    Get a snapshot of your effectiveness against competitors through our unique Outreach Evaluator tool, then adapt your strategies to fit. 

    From ethnic groups to students from disadvantaged backgrounds (POLAR4 Quintile 1) – and those with learning difficulties or disabilities – understand and connect with the diverse audiences.

    Discover Outreach Evaluator

    Small and specialist?

    We understand your bespoke set of needs and have trusting relationships with your unique target audience. 

    We can make it easy for you to understand your future students, discover new growth opportunities, and get your brand into the hearts and minds of those most likely to love it.   

    Contact us