No other brand can connect with students (and their influencers) across their decision-making journey like UCAS can. Place your adverts in our targeted emails, engaging students with the right message at the right time.

Promote your brand in trusted UCAS communications

Feature your message in our student journey emails and newsletters to put your brand at the forefront of future students’ minds at important moments in their decision-making journey. From universities and employers to commercial brands, we help brands of all kinds to get in front of the right people at the right time, so you can meet your goals.

77% of applicants rated UCAS 7 out of 10 or higher on trust when it comes to sharing relevant communications from other organisations

(Customer Feedback Survey, 2021)

Gain unique access to future undergraduates and their closest influencers

Reach over 1 million prospective students a year

We can deliver your message to over 1,000,000 prospective students each year, all deciding on education and career options, new accommodation, and purchasing what they need to embark on their new adventures.


Reach the advisers who help them to apply

Speak to our exclusive audience of advisers who support UK and international students in making their applications – they’re key influencers in student journeys.

Reach highly engaged parents

Safety, relevance and preparation are key to our exclusive audience of parents and guardians – promote your brand to them alongside the trusted UCAS name.
Boost your ads with unrivalled trust
Align your message with the authority and relevance of the UCAS brand. Containing integral student journey information, our mailings put you in the eyeline of students when they need it most. 


Time your messages across the student journey

Students get a range of different emails and communications depending on where they are in their application journey, as well as the time of year. We can help you to target content through the awareness, consideration and intent stages, and beyond.

Here are some of the journeys you could feature in:

  • Pre-applicants – advice on choosing what and where to study, shortlisting from all the options, CV / personal statement tips
  • Applicants – accommodation, finance and support options, connecting with current students
  • Unplaced applicants / Clearing – alternative options, courses with vacancies
  • Placed / accepted applicants – preparing to study, shopping for essentials
  • Parents / advisers – monthly updates, tips and advice to support these key influencers

Coming soon: 

  • Apprenticeships – information and advice for students considering an apprenticeship
  • Mature students – bespoke support for students applying later in life 

Choose to promote your brand across a series of emails and time of year, or focus on key dates for maximum impact.

Get in touch to discuss your package

Over 1,000,000 students join and trust UCAS each year, with 700,000 applying to university. In 2021, Our journey emails play an important role in their experience, achieving impressive open rates up to 82%.

Highest applicant journey email, 2021

On-demand performance data in one place

As part of any digital campaign, you’ll get access to TapClicks, our online dashboard where you can view your performance at any time. This is provided automatically for any campaign you run with us, free of charge.

With daily performance updates, you’ll have the most up-to-date information available when it suits you.

You can view online, or download different reports to PDF, CSV or PPT, by channel, chart/table or as a whole – a quick and handy way to present the results visually and share achievements with your colleagues.

screenshot of email campaign


How it works

  • Match the content themes of our emails to increase conversion with timely messaging.
  • Switch up your messaging in every email to achieve a multitude of goals across the journey.
  • Buy a long tenancy and discuss ways to best tailor your ads to increase open rates.
  • Place ads in our monthly adviser and parent newsletters for exclusive influencer reach.

Impressive 82% open rates on journey emails

UCAS TapClicks

Contact us to discuss your ads

Let us know what you have in mind. We'll use our student insight and unrivalled data to help you tailor your campaign to achieve your goals.

Send me more information

Please fill in the details below and we'll send your details to the right team:
For details about how we use your personal information, please see our privacy policy.
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.