Targeted advertising through our unrivalled data
Develop a bespoke digital campaign with UCAS, the trusted higher education and apprenticeships brand. From email and direct mail to social media and display, connect your brand to students when they're most engaged.
Choose the audience you want to reach and how you’d like to reach them – we’ll work with you to create smart, high-quality messaging that blends seamlessly into their online experience and delivers proven ROI.
Our multichannel campaigns are three times more likely to convert than single channel activity for higher education providers and commercial brands.
Reach the right students on the right channels
- We use bespoke data to target particular audience groups through the digital channels we know they use.
- Target specific audiences to meet your diversity, equality and inclusion targets.
- Our team uses their years of experience to ensure your creatives get attention and generate action.
- We’ll deliver intelligent digital messaging which fits into their online experience at exactly the right time.
Data-driven targeted communications will help you meet your campaign goals, with options including demographic, location, and academic subject targeting.
Paid social/search
With unrivalled data we run targeted campaigns across a mix of paid media platforms. Gain brand awareness, student engagement and ROI – everywhere from Google to TikTok.
Display advertising
Get relevant messages across different stages of students’ university journey – with keyword targeting, visibility on key content pages or in a student's application.
Direct mail
Stand out from digital-only competitors through DMs, which are sent in UCAS branded envelopes to help students find the products or services they're looking for.
On-demand performance data in one place
As part of any digital campaign, you’ll get access to TapClicks, our online dashboard where you can view your performance at any time. This is provided automatically for any campaign you run with us, free of charge.
With daily performance updates, you’ll have the most up-to-date information available when it suits you.
You can view online, or download different reports to PDF, CSV or PPT, by channel, chart/table or as a whole – a quick and handy way to present the results visually and share achievements with your colleagues.
UCAS is the number one source for finding different universities and courses. 85% of students cited UCAS as their go-to source, ahead of Google (68%), online forums (56%), university open days (55%), league tables (46%), and comparison sites (44%)