Take advantage of UCAS' unique access to students to market your products, services and opportunities to the people who'll want them the most.
Reach the right students when they're planning the big life choices
As the gateway to higher education for over 700,000 students a year, our communications are trusted – as are the organisations who partner with us or use our channels and data services.
Access to over 1m new students every single year
Reach over 30k school advisers and parents – key student influencers
Communicate alongside a trusted brand with unrivalled student access
We know students
No other organisation can match up the right students with the right products and opportunities like we can.
Why UCAS?
You get evidence-driven, in-the-moment results. By developing early student relationships you gain lifetime value with the people who resonate with your brand. We provide unrivalled multi-channel reach – with us, you're with them every step of their journey.
Reach new markets
Get your brand in front of new students early to build affinity during their journey to higher education. Build bespoke campaigns with first-party data and align with the trusted UCAS brand.
React to your in-cycle and historic trends, strengths, weaknesses, and competitors. Review your strategies to identify the best activity to reach the right students.
Targeted campaigns on your behalf
With ten years’ experience partnering with clients to deliver successful campaigns, our tried and tested client journey has been built to give your marketing the best possible ROI and the most suitable connections.
Get in front of students early
Be visible when students start their research – so you're front of mind when they're deciding on the right brands and study options to connect with.
Thousands of students, parents, and teachers come to UCAS events to meet universities, colleges, employers, and commercial brands. Showcase your brand in trusted and lively spaces.
Shine a spotlight on your student digs to reach and engage the audiences most likely to join you. Our Accommodation Search tool features hundreds of student living spaces.
Employer Profile
Promote the best bits about working for your organisation to attract the highest calibre of specialist talent to your roles.
Student Discount Platform
Advertise your latest offers and discounts to students searching for new products and services to enrich their student experience.
Career Finder
Advertise your hottest roles to hundreds of thousands of students and graduates on our Career Finder tool. They’re all actively searching for their perfect fit.
Bespoke campaigns using first-party data
Connect with students on UCAS channels – targeted advertising through our unrivalled data.
Get the right students on the right channels. We're one of the biggest education sites in the UK, and we're ahead of Google when it comes to students seeking information.
SMS
Reach a vast student audience who are rarely without their devices. SMS is a quick way to reach students with content that can help them with their next steps.
Meet student needs with a single message. Data-driven targeted communications will help you meet your campaign goals with content students want to see – with options including demographic, location, and academic subject targeting.
Direct mail
Stand out from digital-only competitors through DMs, which are sent in UCAS branded envelopes to help students find the products or services they're looking for.
Display advertising
Get relevant messages across different stages of students’ university journey – with keyword targeting, visibility on key content pages or in a student's application.
Align with UCAS' trusted brand
Showcase your brand alongside our information and advice. Build affinity with the students who are looking for your products or services.
Reach students and influencers with our communications. Aligned to application status, they land exactly when they're most likely to be looking for your content.
React to student behaviours to refine your student marketing
Using our unrivalled data to refine your student marketing activity means you can take immediate action to display your content to the students who want to see it the most.
Understand mindsets to reach and recruit the students who resonate with your brand. Pre-empt competitors and opportunities to fine-tune your strategies.
Rapidly test the fast-moving student market with bespoke surveys to inform your decisions. Gain instant insight into what students are looking for at any given time.
Increase participation of under-represented students. Evaluate your effectiveness against competitors, then adapt your strategies to share opportunities with the right students.
Access high-impact reports on the latest educational topics to help inform future plans – from changing employment industry trends to LGBTQ+ student views.
Combining expert analysis, intimate knowledge of your industry, and a creative approach to problem solving – we’re uniquely positioned to provide data that translates into insight and tangible outputs.
We provide expert insight into applications and admissions to full-time higher education in the UK.
University/college-specific products
We’ve created a series of products based on what providers have said they’re looking for – to make our data easy to understand and presented clearly so you can use or share findings for maximum impact.
See what you need to do to regain applicant share, grow more in successful areas, and untap new geographies that are home to applicants who'll enjoy your courses.
Evaluate your conversion funnel across 28 touchpoints. Identify drop-offs and devise quick wins and long-term conversion plans to reach students who want to study with you.
Want to transform this data into a visual format? With your very own Customer Insight Dashboard, we do the heavy lifting analysis so you don't have to.
Understand the most important factors at play as your applicants respond to offers. Get real-time feedback via our survey as students submit their decisions.
