Reach new markets | Business | UCAS

Access a large audience

We have unrivalled reach to the UK's student audience – all interested in the routes and products they'll need for the next stage in life. They know the information we share with them is trustworthy and they're ready to engage with your brand. Here's how you can reach and recruit them.

85% of students cited UCAS as their go-to source

Over 10,300,000 average monthly page views

Up to 80% open rates (from journey emails in 2021)

ucas.com 1 Dec 2020 – 30 Nov 2021

Get in front of students early

Be visible when students start their research – so you're front of mind when it comes to decision making.

Events

Thousands of students, parents, and teachers come to UCAS events to meet universities, colleges, employers, and commercial brands. Showcase your brand in trusted and lively spaces.

Accommodation Search

A home away from home is a top priority for students. Promote your accommodation offer and help your brand stand out.

Employer Profile

Promote the best bits about working for your organisation to attract the highest calibre of specialist talent to your roles.

Student Discount Platform

Advertise your latest offers and discounts to students searching for new products and services to enrich their student experience.

Career Finder

Advertise your hottest roles to hundreds of thousands of students and graduates on our Career Finder tool. They’re all actively searching for their perfect fit.

Bespoke campaigns using first-party data

Get the right students on the right channels – targeted advertising through our unrivalled data.

Multichannel campaigns

Get the right students on the right channels. We're one of the biggest education sites in the UK, and we're ahead of Google when it comes to students seeking information.

SMS

Reach a vast student audience who are rarely without their devices. SMS is a quick way to reach students with content that can help them with their next steps.

Email campaigns

Meet student needs with a single message. Data-driven targeted communications will help you meet your campaign goals with content students want to see – with options including demographic, location, and academic subject targeting.

Direct mail

Stand out from digital-only competitors through DMs, which are sent in UCAS branded envelopes to help students find the products or services they're looking for.

Display advertising

Get relevant messages across different stages of students’ university journey – with keyword targeting, visibility on key content pages or in a student's application.

Paid social/search

With unrivalled data we run targeted campaigns across a mix of paid media platforms. Gain brand awareness, student engagement and ROI – everywhere from Google to TikTok.

Align with UCAS' trusted brand

Showcase your brand as part of UCAS' trusted content – appear alongside our information and advice to build affinity and trust.

Journey emails & newsletters

Reach students and influencers with our communications. Aligned to application status, they land exactly when they're most likely to be looking for your content.

University/college-specific opportunities

We've specific offerings for universities and colleges, to help them cut through and reach their target students.

Peer-to-peer engagement: Unibuddy

Let your best advocates promote your university or college. We’ve got 4,000 active ambassadors having 80,000 conversations about campus life.

Myriad

The world’s online gateway for PG study. Countless opportunities to drive domestic and international PG recruitment of talented students who would love to study with you.

Untapped Geographies

See what you need to do to regain applicant share, grow more in successful areas, and untap new geographies that are home to applicants who'll enjoy your courses.

Open days and events listings

Promote your open days and events for free on ucas.com and reach our huge audience of students, parents and advisers.