We run targeted campaigns across a mix of paid media platforms from Google to TikTok, so you can be confident of better brand awareness, student engagement and ROI for your business.

Unrivalled knowledge to deliver targeted campaigns

We hold 100s of data points that let you reach and remarket to the right individuals with tailored messages, based on their demographics, interests and interactions.

Refine your search by application status, subject, study level and career interest, university and location – driving high-quality engagement that’s more likely to resonate and therefore lead to conversions. You can also target specific content types on ucas.com, influencers (parents and advisers) and by age, device or those who have previously engaged.

    32% of UCAS students use social media to be inspired and for research

    (2023 campaign performance)

    Our Paid Media team run campaigns on your behalf

    Either as standalone activity – or to complement your/your agencies’ existing delivery. Our experts will help you reach our student audience on their favourite platforms, including:

    • Instagram
    • TikTok
    • Google (including YouTube, Google Display and Google Search)
    • Facebook
    • Snapchat

    Why UCAS?

    1. Gain unrivalled targeting and performance

    Only UCAS has pre-applicant/applicant targeting and performance analytics to demonstrate tangible ROI. We have the data, reach and expertise to put you in front of the right students, at the right time, on the channels they use regularly.

    2. Reach students at all stages of their education journey

    We can reach students throughout their education journey – from helping you build strong brand awareness at the start, to encouraging direct action to increase engagement and leads.


    Sector knowledge spanning 30 years

    We’ll propose bespoke campaigns tailored to your objectives, reaching users with tried-and-tested best practice.

    Only UCAS can track campaigns through to applications and acceptances at your university or college to demonstrate real ROI


    On-demand performance data in one place

    As part of any digital campaign, you’ll get access to TapClicks, our online dashboard where you can view your performance at any time. This is provided automatically for any campaign you run with us, free of charge.

    With daily performance updates, you’ll have the most up-to-date information available when it suits you.

    Research page text link clicks were 69.6% higher on average when clients included paid media

    (2023 campaign performance)


    You can view online, or download different reports to PDF, CSV or PPT, by channel, chart/table or as a whole – a quick and handy way to present the results visually and share achievements with your colleagues.

    Packages to suit all budgets and goals

    You can create a bespoke campaign or choose from one of our packages, which range from short, sharp bursts of activity on a single channel, eg retargeting an email send, through to a full service offer across all channels, combined with planning, consultancy and supported with personalised insights. 

    Get in touch for more package info below

    Create a multichannel campaign for maximum impact

    Multichannel campaigns have almost a 3x higher engagement rate than single channel activity.

    We can create a media plan across a range of channels to suit your needs, including:

    • Email
    • SMS
    • Display
    • Direct mail

    Let's talk Paid Media

    Get in touch to see how we can help plan your next campaign to meet your goals.

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