Student recruitment and marketing
With UCAS you can reach the right students, at the right time. By working together, we help you connect with the applicants you're looking for.
Access engaged students right when they're choosing what and where to study
As the most recognised brand in the higher education section, students are familiar with and trust UCAS.
We're uniquely positioned to combine sector data, student insight, expert analysis, and real-time student decision-making – helping you perfect your strategies to recruit the right students.
Ucas.com is the no.1 source for finding different universities and courses*
*Student Room insight – experiences of 2022 entry students
Open rates up to 82% on journey emails*
*Highest applicant journey email, 2021
Reach students early
Make sure your courses and your university or college are visible to students starting their research. From showcasing what makes you unique with our Provider Pages, to meeting and connecting with young people face-to-face at our events – you'll then be front of mind when they're choosing courses.
Get your brand in front of students and their influencers even earlier with our new Provider Pages, housed within the Hub.
Thousands of students, parents, and teachers come to UCAS events to meet universities, colleges, employers, and commercial brands. Showcase your brand in trusted and lively spaces.
Reach the right students on the right channels. We're one of the biggest education sites in the UK, and we're ahead of Google when it comes to students seeking information.
Promote your open days and events for free on ucas.com and reach our huge audience of students, parents and advisers.
Let your best advocates promote your uni or college. We’ve got 4,000 ambassadors having 80,000 chats about student life.
Align with UCAS' trusted brand
From journey emails landing in students inboxes at just the right time, to sponsored social content reaching our thousands of followers, or sponsored content links to your own website – benefit from the trust that students have in us. We'll harness our data, insights and expertise to ensure your message reaches the right students.
Reach students and influencers with our communications. Aligned to application status, they land exactly when they're most likely to be looking for your content.
We get so many questions from young people, and you can answer them on our trusted channels. Engage with the students who will enjoy your content the most – potentially your future customers.
With the support of UCAS sponsorship, link to your own in-site content. Showcase your brand to students who trust the brands they see on ucas.com.
How we do it
From helping increase awareness of your brand, to optimising your conversion, or running new campaigns, we'll work together to help you reach and recruit new students.
Whether you're planning a new course or questioning your existing portfolio, our access to courses and admissions data, 100s of data points and expert consultancy will ensure your offer is fit for the future.
Make the most of unique data insights to reveal new geographical markets, get discovered at live events, or invest in a sponsorship package to build trust in your institution.
From connecting with under-represented groups, to specialist subject prospects, international students or postgraduates – we can help you understand and reach new customers across the full conversion funnel.
Identify your biggest drop-off points, find quick wins and devise long-term conversion plans using our expert insights services.
We can provide the data you need to differentiate your brand. Understand your customers and competitors to reach the most students who are interested in your offering.
Our Clearing campaigns make it easy for you to raise your market profile – engaging students by appearing alongside our trusted brand.
Make the most of our reach to ambitious, intelligent individuals in Extra to help meet your recruitment goals.
Provider recruitment, marketing and admissions services
We offer a full range of products and services designed to help you manage the application journey. From building awareness of your brand, to managing and accepting applications, to multichannel campaigns – plus much more.
We can help you reach the right students, at the right time in their journey, in line with your strategic goals.
See the services we offer
