Provider Pages
Get your brand in front of students and their influencers with our Provider Pages. Millions of students come to ucas.com to research their choices – you can put your university or college front and centre from the very start of their journey to higher education.
What are Provider Pages?
UCAS’ Hub and search tool are two of the top five most important resources when students are deciding where to apply*. That's why we've built a Provider Page for you, empowering you to get your brand in front of students on ucas.com.
Our Provider Pages engage applicants and pre-applicants with rich provider content that's presented to them from the earliest stages of their research, so you can secure brand awareness and lead gen data from the earliest point of their journey.
*New applicant survey 2022
1.25 million
students have visited Provider Pages since launch
How do Provider Pages work?
With Provider Pages, you can reach 24m+ annual visitors to ucas.com, including 1m+ people that register with UCAS each year who will be presented with rich Provider Page information throughout their journey to higher education.
1. An engaged audience
There are hundreds of thousands of students actively researching their options. You'll also reach students' key influencers, parents, teachers and advisors with rich content.
2. Free and simple
Combine your submitted content with the wealth of detail we already have from you, such as courses and open days, to create a rich and comprehensive source of information.
Label
Profile pages include:
Label
Profile pages include:
Content you can add/edit for free includes:
- Rich media - images and video
- What makes you different
- Testimonials / student stories
- Student life info
- Campus details
- Apprenticeship options
Content UCAS adds to your page already includes*:
- Courses you offer
- Your open days
- Your accommodation
- A map of your main location
- Contact details
- Student statistics from HESA*where available
Don't miss the chance to reach over 1 million students
Out of 1.5 million students registered with UCAS, over 160,000 of them attend exhibitions - leaving 1.35 million students searching for information online.
Maximise your reach by placing your opportunities at their fingertips.
Student Support Tab
UCAS research has found that students who need support to access higher education often struggle to find the information they need to make informed decisions.
To help providers reach students from widening access and participation groups and showcase their support, we have added a ‘Student Support’ tab to your institution’s page on ucas.com where you can enter information about support services and packages.
This tab appears alongside existing tabs: ‘About Us’, ‘Stats’, ‘Student Life’ and ‘Courses’.
In our experience students are often unaware that they can get support for their specific circumstances unless they are explicitly mentioned, so we recommend providing as comprehensive a list as possible about the circumstances you can support, with links to your pages.
View the copy guide below for an example of the type of content you might want to include - however, this is only a guide so please don't feel you need to mirror it.
International tab
To help higher education providers better engage with prospective international students, and to improve the experience of prospective international students looking for crucial information about potential study options, UCAS has created an International Students tab on your Provider Page.
This page presents an opportunity for you to highlight what makes your institution special, share more about the support and services you have for international students related to both academic study and student life, and provide information and links to help them make informed decisions when making their intended university, college, or conservatoire selection.
To make setting up this page as easy as possible, we have copied your introductory content from the former UCAS International app to the International Students tab on your Provider Page. We recommend you review the content on your International Students tab to ensure it is still up-to-date and accurate. There is a 4000-character limit (including spaces).
What to do next
- Contact the content editor at your institution responsible for your UCAS Provider Page with the latest copy for your new tabs, including hyperlinks to your own web pages.
- Ensure your webpages are up-to-date and as specific as possible about the support you offer, with contact details should students require more information or to ask questions.
- If you have any queries, email coursesdata@ucas.ac.uk or call us on 01242 544864.
We hope you find the new Student Support and International Students tabs beneficial for engaging more deeply with these two important audiences.
Get more with an Enhanced Page
Your page's reach will be amplified as enhanced content is presented to students at key decision points in their journey – across ucas.com, in the Hub, and via our student emails. You’ll also generate guaranteed, contactable leads from your page and unlock invaluable insight reporting.
How to update your content
With the help of our specification guide and walkthrough video below, you'll be able to add rich extra content to showcase your institution.
If you are a ucas.com website admin, or if you have the ‘marketing’ (formerly open days) permission on ucas.com, you have access to edit your Provider Page, or can assign permissions to colleagues within your institution.
Learn more about how Provider Pages work and how to get the most out of your page with this helpful video.
Any questions about setting up your free profile?
If you'd like further help and advice about setting up your Provider Page, contact our Data Collection Team on 01242 544 864 or email coursesdata@ucas.ac.uk to find out more.