UCAS Student Panel

Understand what today’s students think, feel and need from providers

UCAS Student Panel gives you access to insight as students move through key stages of their decision-making journey - from exploring options to making decisions about their future. With over 70 academic, demographic and lifestyle variables, you can reach the right audiences and generate more meaningful, relevant insight.

Flexible options are available whether you want to design your own research or need end-to-end support.

UCAS Student Panel is part of UCAS Media - the commercial arm of UCAS, with revenue supporting its mission to improve access and opportunity for students.

Why use UCAS Student Panel?

Large youth-specialist panel

Reach a rapidly growing panel of 80,000 16 18-year-olds, who have opted in to take part in research through UCAS.

Insight at every stage of the journey

Understand how students think and act as they move from exploring options to making and confirming decisions - not just at a single point in time.

Connected to decision-making moments

Participants join the panel as they engage with UCAS to explore their next steps, meaning insight is captured when decisions are actively being considered.

Target with precision

Over 70 academic, demographic and lifestyle variables enable you to reach the audiences most relevant to your objectives - delivering more meaningful, relevant insight.

Fast, timely insight

Access a large and engaged panel, enabling research to be delivered promptly - so you can respond to changing student behaviours and make decisions with confidence

Context beyond the data

Because UCAS sits at the centre of the student journey, insight is grounded in a broader understanding of student behaviour, choices and sector trends.

Choose the right research route for your needs

For teams who already have their own survey and need access to the right student audience.

Run your own student survey
Reach specific student audiences
Add UCAS sample to an existing research project
Gather quick feedback from engaged 16-18-year-olds

Explore Sample-Only Surveys

For teams who want UCAS to design and deliver structured insight around a clear challenge.

Test campaign or message effectiveness
Understand course appeal
Explore brand perception
Turn student feedback into practical recommendations

Explore Tailored Insights

At UCAS, we sit at the centre of the student journey - supporting individuals as they explore their options, make decisions and take their next steps.

UCAS Student Panel is built around that journey, giving you access to insight at the moments decisions are being considered. This means you can understand how priorities, perceptions and choices evolve as students move through key stages of emerging adulthood.

94% of students they trust UCAS. Source: UCAS Student Trust Insight 2024.