Reach millions of users on through sponsored content, driving traffic directly to your own website.

Raise brand awareness on the uniquely popular

Make your brand stand out on – the exclusive route for 700,000+ students to explore, apply and prepare for university and apprenticeships each year. Drive real conversations with huge volumes of relevant audiences – not only students, but influential teachers, advisers and parents. We offer sponsored content links across the site, where you can include your branded messages among trusted education advice and support.

535 website visits per post

Brands that feature alongside our trusted information and advice drive impressive traffic numbers to their websites. In 2022, each post resulted in an average of 535 website visits (monthly clicks peaked in May, with an average 738 clicks per advertiser) - interested people  knowing and trusting your brand.

With 10,300,000 average monthly page views, is a uniquely integral platform with huge volumes of traffic

( 1 Dec 2020 – 30 Nov 2021)

Consistently strong engagement

We have a uniquely engaged student audience, which is why sponsored content links achieve such fantastic results.

  • 400 average monthly clicks per creative
  • Monthly clicks peak in March, with an average 646 clicks per advertiser
  • 1,018 average clicks per advertiser across Clearing in 2022
Sponsored links, proven ROI

It’s not only consistently strong click rates and traffic – you’ll build organic affinity with 700,000+ students who frequently revisit to track the progress of their application.


77% of applicants rated UCAS 7 out of 10 or higher on trust when it comes to sharing relevant communications from other organisations

(Customer Feedback Survey, 2021)

Align your content with key areas of UCAS advice

Maximise your reach and impact by tailoring your strategic messaging to frame your offering in exciting ways. Choose the on-site content and pages on your own website that best align with the different stages of the student journey – from awareness and consideration to intent and beyond.