Reach a vast student audience who are highly engaged with the trusted UCAS journey – and are rarely without their devices. Gain quick wins from a stand-alone SMS campaign or build long-term value through a multichannel approach.

Target the right students at the right time

With 700,000 undergraduate applicants a year, 125m page visits and 22m users on exploring, planning and preparing for university, apprenticeships and new careers, we have high volumes of traffic and an in-depth understanding of students. We can segment your messages to the student audiences who'd most like to hear from you.

Target over 990k students through SMS

Gain instant access to our student audience

SMS is a fast and logical way to reach our audience with fantastic delivery rates. Aligning with the trusted UCAS brand adds authenticity to your messages, and we can help you reach the right students at the right time.


It takes approximately 90 seconds for someone to answer a text message. Compare that to the 90 minutes it takes, on average, to respond to an email.

Align your messages to the student journey

Students open UCAS communications to find out more about applying to university or college – we can help you to align your content to the stages of the student journey, ensuring you reach your audience when they'd most like to hear from you. 


77% of applicants rated UCAS 7 out of 10 or higher on trust when it comes to sharing relevant communications from other organisations

(Customer Feedback Survey, 2021)

On-demand performance data in one place

As part of any digital campaign, you’ll get access to TapClicks, our online dashboard where you can view your performance at any time. This is provided automatically for any campaign you run with us, free of charge.

With daily performance updates, you’ll have the most up-to-date information available when it suits you.

You can view online, or download different reports to PDF, CSV or PPT, by channel, chart/table or as a whole – a quick and handy way to present the results visually and share achievements with your colleagues.


Contact us about your SMS campaign

Find out more about SMS segmentation at UCAS and how we introduce your communications to our vast and diverse student audience.

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