UCAS International Conference 2026

Christina Ke is the UK Managing Director of Uoffer Global. With over 15 years’ experience in international student recruitment, she has worked closely with universities across the UK, Ireland and other key markets to support international growth and student engagement. A former UK international student from China, she brings a global perspective shaped by cross-border leadership and multiple market cycles. Under her leadership, Uoffer Global has supported more than 200,000 students across 40 branches worldwide.

Christina sits on the UCAS International Advisory Group and serves as Executive Director of the AI & Sustainable Education Foundation. In this role, she focuses on digital transformation, leading the development of AI-enabled and digitally integrated recruitment models. She also works with sector organisations including HEPI and Oxford Saïd Business School, contributing to research and data-led insight on the future of student mobility and sustainable growth.