UCAS International Conference 2026

Samira joined UCAS in 2021 as the Lead Product Manager for our Shared Services products, before progressing to Group Product Manager and now Charity Product Lead - which saw her take overall responsibility for the strategic roadmaps of our key products across our Discover and Admissions portfolio. Alongside this, she has key roles in transformation programmes, ensuring value-driven delivery of personalised journeys, supporting key strategic deliverables. Samira is a graduate of the University of Wales, Cardiff and the Universidad of Granada, having been an ERASMUS student many years ago!