UCAS Conference 2026

As a Product Owner, Sam works in our multidisciplinary team working on developments for our Provider facing products. She is responsible for representing the customer within the technology development team, ensuring customers needs are met through delivery of new products and services, refining and understanding customer requirements, and prioritising work to deliver value quickly to our customers within the products in active development and being supported in our live estate. Sam’s 11 year history at UCAS focusses mostly on admissions and operations of the Undergraduate and Conservatoire schemes, giving her an in-depth knowledge of not only our products, but also the needs of the customers that use them. Outside of UCAS, Sam is interested in creative pastimes, with a degree in Documentary Photography and her own small ceramics business.