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UCAS Conference 2026

Amy Smith

Strategy and Policy Lead, UCAS

Amy recently returned to UCAS as Strategy and Policy Lead, leading and overseeing a number of key projects to support innovation, compliance and opportunity in HE admissions.

Amy has worked in admissions roles for over 17 years, having most recently been Associate Director of Admissions and Student Recruitment at Nottingham Trent University and previously holding roles at the University of Sheffield, University of Nottingham, SPA and UCAS.

Amy's interests and specialisms include fairness and the admissions process, qualifications and entry requirements, and the role of contextual information in admissions decision making.

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