UCAS Conference 2026

Elise Roberts is Head of Marketing Planning at the University of Leeds, with over 15 years’ experience leading strategic marketing, recruitment, and compliance-focused initiatives across higher education and the public sector. She specialises in change management, customer journey optimisation, and evidence‑led marketing planning that aligns institutional priorities with regulatory expectations.

Before taking up her current role, Elise held senior marketing positions across the University of Leeds and Leeds University Business School, where she led major digital transformation projects, steered cross‑faculty recruitment strategy, and delivered GDPR‑compliant practices at scale. Her earlier career includes roles at the Department for Work and Pensions and Leeds City Council, where she developed expertise in brand, communications, and service-design‑led customer journey work.