UCAS Conference 2026

Anita Ladva-Cheung is a senior leader in further and higher education, with extensive experience in student recruitment, marketing, and customer success. She is currently working at Bradford College, where she leads strategic initiatives to improve student engagement, drive progression, and support learner success.

Anita is deeply committed to widening participation and ensuring fair, equitable access to higher education. She is a strong advocate for contextualised admissions and inclusive pathways that recognise potential beyond traditional measures, helping to remove barriers for underrepresented learners.

With a background spanning digital transformation, communications, and student experience, Anita brings a practical, outcomes-focused perspective to her work. She is particularly passionate about lifelong learning and creating opportunities that enable individuals from all backgrounds to thrive.