Catarina
University of Essex
Finance and Banking
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Digital Marketing and Analytics (Taught)
- MS
- 1 Years
- Full-time
- 10/2026
- Postgraduate
- Colchester Campus
Course summary
Digital marketing methods are leading the way in the modern marketing world. From social media trends to using data to optimise website traffic, if you’re not capitalising on digital marketing, you’re losing customers.
Digital marketing allows companies to target and reach their audiences within the online space, to promote their brand, and sell their products. Analytic methods allow us to determine how effective our digital marketing strategies have been, analysing data and optimising our techniques. It is through these methods that marketing has transformed in recent years, becoming ever more essential for the growth and success of a company.
Our MSc Digital Marketing and Analytics is designed to provide you with the techniques you will need to conquer the digital marketing space. The course will cover topics including:
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Social media marketing
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Marketing and technology
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Analysing consumer behaviour
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Utilising data analytic platforms
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By the end of this course, you will have gained hands-on experience in digital marketing, marketing analytics and strategy, giving you the perfect foundations for your marketing career.
At Essex Business School you will learn from expert academics and marketing practitioners who tailor their course content to the issues currently being faced by organisations around the world. Studying alongside other students with a marketing background, you'll build a deeper insight into marketing with a real-world focus. A Masters from Essex Business School can give you the best head-start to build your marketing career.
Chat to student ambassadors
Discover what it's like to study Digital Marketing and Analytics at University of Essex: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.
POWERED BY 
I am an international student from Portugal, I have completed my BSc Economics at Essex. Once I completed my course i have worked 2 years as a Student Recruiter where I would travel around England to bring brand awareness. I decided to start my masters in FinTech in October 2025. Craig
University of EssexSports TherapyI enjoy stepping out of my comfort zone with adrenaline-inducing activities and going with the flow. I aim to work as a physiotherapist/sports therapist for a professional sports team and travel the world. Anastasiia
University of EssexArt HistoryI am a 29 y.o. PhD student in Art History & Theory with a background in Museum Studies (St Petersburg State University of Culture) and Curatorial Research (St Petersburg State University). I'm here to help you start your academic journey with the UoE. Ask me anything about PGR studies at Essex (especially PHAIS), financial support for international students, accommodation, life on and off campus (especially cultural events, e.g. museums, theatres, etc.) and what it's like to live in the UK/Colchester (e.g. what's there for people from my (and probably yours!) part of the globe. Fun facts about me: travelled to 40+ countries; have a cute little chinchilla named Pyshka🍩; have learnt that all the stereotypes about British weather are true—but it still rains more in St Petersburg, so I’m fine. 🥲 Delia
University of EssexComputer ScienceHello there! I am Delia, a 2nd year Romanian student at the Colchester campus. I am a BSc Artificial Intelligence student and I am excited about game programming and software engineering. Alongside my degree, I study Russian with the Languages for All program, and I am a V-Team volunteer for the Animal Protection Project. I am happy to chat about studying at the University of Essex, student life in Colchester, campus life, volunteering, support at university, extracurricular activities, and answer any questions you may have! Caitlyn
University of EssexPsychologyHello! I am Caitlyn, I am a 1st year undergraduate student at the University of Essex. I study psychology with cognitive neuroscience and following my degree I intend to pursue either speech and language therapy or educational psychology. I am most passionate about helping others and trying to bring more joy to the world overall. University was such an unreal idea in my head originally as my family aren't well-off and nobody in my family had ever attended university before me - but here I am, and I would encourage others to take the plunge as well! Cayleigh
University of EssexSpeech and Language TherapyHello, my name is Cayleigh, I am a master's student studying Speech and Language Therapy and wish to specialise in paediatrics. My previous degree was a BEd in Primary Education. I am also a qualified teacher. Feel free to ask me any questions about my course, student life, or campus life! Beck
University of EssexOccupational TherapyI wasn't always sure of what I wanted to do at university, but my current course is perfect for me. I am happy to advise if you find yourself feeling the same way. Feel free to talk to me about clubs, societies and extracurricular activities. Ann
University of EssexBiomedical ScienceHi, I’m Ann, a third year biomedical student with a keen interest in cancer biology. I plan to continue my studies in the future and am happy to share my experiences and help fellow students navigate university life, from academics to beyond! Callum
University of EssexModern LanguagesI am a final-year student at the University of Essex's Colchester campus, so I have had a very long time here to come to know a lot of things about this place. Over my three years, I have had a broad range of experiences that university has to offer, from getting involved in sports and societies, to using the careers services, to completing a paid internship in a subject related to my degree. Applying to university, I knew that I wanted to study modern languages, but didn't study a language at A-Level, which definitely threw a spanner into a lot of things. As a 16/17 year old, I just didn't think that far ahead in my life- which is normal. I am living proof that, to an extent, this does not need to be the end of your plans to go to uni. As for me as an individual, I am interested in art and music- which I also make, and I also enjoy hiking, cycling and swimming on occassion. I'm also on the autistic spectrum. After graduating this year, my plan is to go and do a year working in a Spanish school, and then hopefully come back home and do a course on TEFL, all of which the academic staff are supporting me to do. Charlotte
University of EssexPoliticsHi, I am Charlotte, a third year politics with human rights student. I am also a member of the Student Union trustee board and a student representative alongside my studies, so I am very immersed in the student life here and more than happy to answer any and all questions you may have. I love to go out and I’m always attending the nightlife events on campus (maybe a little too much)! I am currently treasurer for the sustainable students society so if there’s anything you would be interested to know about societies, I can always let you know. I’m very friendly and bubbly so don’t be afraid to ask anything, no questions are silly. Amaia
University of EssexPhysiotherapyHeyy👋🏻, I am Amaia from the UK. I am studying MSc Physiotherapy at University of Essex (Year 2). I enjoy learning about anatomy, biomechanics, nutrition and rehabilitation. I am passionate about Sport and Exercise Science, Nutrition, Physiotherapy, and Rehabilitation. Feel free to ask me questions about uni, my course, or any other queries you may have. Looking forward to chatting with you :)) Ayo
University of EssexLawHey, I’m a second-year LLB Law student studying at Essex. I’m interested in Corporate law. When I’m not drowning in cases, Im probably listening to music, watching k dramas, or travelling around the world or probably sleeping. I’d be happy to answer any questions. Feel free to ask me anything about life at Essex - from studying Law, living on campus, best study places or just what the food’s like here. I’m happy to chat!!
Entry requirements
A 2:2 degree, or international equivalent, in marketing, advertising, business administration, communications, management, media studies, public relations, psychology or other relevant field. Other degree types will be considered on a case by case basis and applicants with certain degrees may also need to demonstrate two years' additional relevant work experience.
We will also consider applicants who hold a level 6 CIM Diploma in Professional Marking, Digital Marketing or Sustainable Marketing (pass or above) and two years' relevant work experience.
If you want work experience to be considered, please upload an up to date CV alongside your application.
Fees and funding
Tuition fees
| Location | Fee | Year |
|---|---|---|
| England | £15750 | Year 1 |
| Northern Ireland | £15750 | Year 1 |
| Scotland | £15750 | Year 1 |
| Wales | £15750 | Year 1 |
| Channel Islands | £15750 | Year 1 |
| Republic of Ireland | £15750 | Year 1 |
| EU | £24675 | Year 1 |
| International | £24675 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
Fees displayed are for 2026-27 entry. Fees for part-time courses are calculated pro-rata to the relevant full-time fee.
Tuition fees may be subject to annual increases in each year of study in line with inflation.
University of Essex
Wivenhoe Park
Colchester
CO4 3SQ
Visit our website Visit our course page
Course contact details
Postgraduate Admissions
Email:pgadmit@essex.ac.uk
Phone:01206 872719
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