International Business & Marketing (Taught)

When choosing to study the International Business and Marketing degree at Aberystwyth University, you will develop a thorough academic understanding of management theories and methods, with a strong emphasis on strategy level thinking that includes financial, operational, marketing and globalisation perspectives.

This is our most popular programme, providing you with the frameworks and concepts of business management and leadership alongside the technical and communication perspectives associated with the marketing profession.

To conceive and implement strategy requires considerable analytical powers. A focus of this degree is to equip you with the key skills you need such as primary and secondary national and international market research, recognising and ameliorating the impact of cultural differences on business efficacy, implementing an outcome-based (objective) marketing strategy and systematically monitoring the external and internal parameters to maintain projected revenue and profitability growth.

Central to this is the examination of the forces that shape the international business environment and their impact on the operations and strategic outlook of international companies necessary to flourish within dynamic business ecosystems. The course also covers the institutional structure of the international economy and examines how trade and financial flows are supported by international economic institutions. Throughout the course, you will apply your learning to contemporary case studies in international business and international marketing.