International Business (Top-Up)

This top-up degree is aimed at anyone from outside the UK with a business and marketing background who wants to further develop their digital marketing skills within the international arena. This course enables you to transform an existing marketing or business qualification, into a BA (Hons) in International Digital Marketing, at Coventry University.

The course aims to build on your existing business and marketing knowledge and skills, and offer opportunities to develop more specialised expertise in the area of digital marketing.

Why study this course

• Convert your existing business or marketing-focused qualification into a BA (Hons) degree qualification from a university that has won many awards and whose business school is over sixty years old, with extensive industry links.

• Develop a broad range of business and more specific marketing skills and knowledge, creating flexibility to work in a variety of marketing roles, such as brand management, sales strategist or a data analytics marketeer.

• Develop your ability to apply and critically evaluate the theory and practice of digital marketing, advertising and social media domains.

• The course uses our digital communications lab (DigiComm Lab)4, which is equipped with industry-relevant software. This will allow you to produce materials and digital artefacts for your assessments and developing a digital portfolio, which can be invaluable when seeking jobs.

• You will be taught by expert staff, who have a mix of practitioner and academic experience in business and marketing, who will use real world, problem-based approaches to teaching and learning.

• The course is specially designed for international students, where you will study in a supportive environment. Particular attention is given to language support and enhancing your future employability prospects, for your desired career.

*please see website for details