Marketing and Digital Communications (Taught)

The MSc Marketing and Digital Communications programme provides an insight into developing practical strategies for marketing and communications, taking into account the constraints, opportunities, risks and technical elements of different digital platforms.

The course explores the strategies that drive marketing and communications campaigns, covering topics such as new product development, crisis communications and green marketing.

• Gain a broad overview of the relationship between marketing and the digital economy, from a global perspective.

• Learn to apply marketing concepts to relationship-building and networked communication.

• Learn from academics engaged in world-leading research into digital media, digital methodologies and marketing.