Fashion Marketing and Branding (Taught)

About this Course
This is a highly focused master's program designed to give you an expert understanding of the modern fashion world, building your expertise in both marketing strategies and branding.
The course content centres around the latest global industry developments and adopts a sustainable and ethical perspective. You will learn to analyze fashion brands and consumers across different cultures. Key topics covered include:
• Digital and Traditional Marketing Strategies
• Fashion Brand Building and Management
• Fashion Consumer Behaviour and Trends
• Data Analytics for the fashion sector
• Sustainability and Ethics in branding

We are ranked 8th in the UK for research quality (Complete University Guide 2026).

Key Features of this Course
• Dual Focus: The program provides specialized knowledge in both strategic marketing and brand communication, essential for today's complex global fashion market.
• Core Strategic Modules: You will study compulsory modules such as Digital and Sustainable Marketing Strategies for Global Fashion Brands, Fashion Branding and Strategic Communications, and Fashion Consumer and Industry Insights.
• Research Project: You will complete a Final Major Project (independent research) on a contemporary issue in fashion marketing and branding, applying the insights and skills gained throughout the program.
• Optional Modules: You can tailor your expertise with optional modules, which may include Entrepreneurship, Global Marketing, Digital Cultures, or Sustainability in Business and Design.

Career Prospects
After completing this course, you will be in an ideal position to pursue specialized roles in the global fashion industry. Career paths include:
• Global/Luxury Fashion Brand Manager
• Digital Fashion Brand Manager
• Fashion Marketing Strategist
• Fashion Sustainability Marketing Manager
• Fashion Data Analyst and Market Researcher
• Fashion Entrepreneur
The program also provides a solid foundation for those wishing to continue their research interests at the PhD level.

As a graduate from a top 20 UK university for employability*, you'll be well-prepared for your next step.

Further Information
• Location: The course is based at the Winchester School of Art (WSA).
• Duration: Typically a one-year full-time master's program.
• Entry Requirements: You will need a 2:2 degree or equivalent international qualification.
• Course Lead: Dr. Eirini Bazaki, whose research expertise includes digital fashion marketing and branding.

*Complete University Guide Graduate Prospects Rankings 2026

Compulsory modules include: Fashion Marketing and Branding; Professional and Academic Skills; Final Project. Optional modules include: Digital Cultures; Entrepreneurship; Experimental Publishing; Exploring the Visual Language of Display; Global Marketing.

For a full list of modules please visit: https://www.southampton.ac.uk/courses/fashion-marketing-branding-masters-ma#modules

Assessment methods will vary according to your choice of modules, but could include individual and group presentations, essays, reports, final project and digital and visual assignments .