International Fashion, PR and Communication top-up

This one-year top-up course aims to prepare you to become innovative public relations strategists and creative communicators in the fashion industry.

The course is aimed at learners holding Level 5 qualifications in a diverse range of areas, including fashion design, media or business management, and who wish to pursue a career in fashion public relations.

• Gain specialised knowledge in international fashion public relations, learning how to craft compelling narratives, design and manage PR campaigns, and handle brand communications across different global markets.

• Develop skills in strategic public relations, media planning, digital communication, digital media analysis and metrics measurement. You will have the opportunity to learn how to promote fashion brands and engage with various media platforms.

• Learn how to create content and manage integrated marketing campaigns that combine creativity with strategy in the fashion industry. You'll also have the opportunity to explore brand values and consumer trends to craft impactful brand communication.

Upon successful completion, you should be ideally placed to begin a career as a PR professional, either in-house with a brand, or in an agency-based role.

For the most up-to-date information, please visit our website.

• Digital Marketing and Analytics
• Business Simulation and Practice
• PR Management and Experimental Branding
• Fashion Communication and Brand Storytelling

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Please see our website.

Assessments can include developing and producing digital media and brand strategies, creative projects, experiential and digital campaigns, marketing copy, poster designs and dashboard analytics. You may have the opportunity to work on client-briefed projects, and produce business reports and pitches, perhaps even presenting these to industry professionals.

This course will be assessed using a variety of methods which will vary depending on the module. The assessment methods may include:

• essays
• group work
• presentations
• business reports
• projects
• coursework
• individual assignments
  The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression toward achieving the intended learning outcomes.