Marketing and Communication (Taught)

This Master is a one-year full-time academic programme designed for students holding a first master’s-level academic or professional degree in engineering, business, architecture, medicine, law, pharmacology, political science, the arts, or any other graduate degree.

Marketing induction seminar; advertising strategies; media strategy 360 degrees; digital strategies; communication case study; new consumption mythology; marketing and communication semiotics; legal issues in marketing and communication; supply chain management; marketing BtoB; consumer behavior-marketing BtoC; finance; strategy; live case study; marketing performance; strategic marketing; brand strategies; product manager; recruitment process; market research; panels; thesis methodology; marketing and creativity; marketing of service; international marketing; retail marketing; marketing and sustainable development; category management/merchandising; design management; luxury marketing; retail safari; design and experiential management; collaborative marketing.