Fashion Marketing and Branding

Fashion is an exciting, fast paced and ever evolving industry. Recognising and applying market trends to deliver the right product at the right price and time requires insight, savvy marketing strategies, creativity, and personal drive. With a circular economy and technology at the forefront, we welcome students to be part of this evolution by embarking on their creative journey with us!

The BA (Hons) Fashion Marketing and Branding degree will equip you with rounded knowledge of how different aspects of the fashion world interact, with a focus on fashion marketing and branding.

This course aims to provide students with an underpinning knowledge and understanding of fashion business and how marketing theories can be applied to organisations operating within a highly digitised and challenging global business environment. You will complement this knowledge by producing practical creative design solutions suited to the fashion industry. The course will deliver a fresh and exciting approach that incorporates interdisciplinary collaboration across the school, mirroring industry practice.

Why choose BA (Hons) Fashion Marketing and Branding at University of Wolverhampton?

• Breadth of career opportunities: the broad nature of the course prepares students for multiple career paths such as: fashion marketing, social media and digital marketing, product and brand management, advertising, digital design, interactive marketing, customer relations within manufacturing, sustainability manager, retail and service sectors, visual merchandising and styling, market research, and starting your own business.
• Industry connections: includes being taught by staff who have worked in the fashion industry and maintain industry connections across small, medium and large brands, offering you well rounded knowledge.
• Optional global travel: partake in university and school wide trips to destinations such as New York, Paris or Milan with tailored itineraries to suit your fashion studies.
• Experience studying in a diverse, multinational community that promotes strong connections with global collaborative institutions, enriching both teaching and learning. This environment equips students with not only knowledge, but also the professional and social skills essential for success in the global fashion industry.
• Opportunity for work placement: linked to your level 5 module
• 1-1 support: all students have time built into their course to discuss personal progression, support with becoming ‘employment ready’, and assignment guidance.
• Choice of assessment: we want you to succeed, and we understand that everyone is different. That’s why we offer a choice of assessments so you can be confident in putting your best foot forward!
• Collaborative interdisciplinary practice: be part of a creative community and learn alongside students from courses such as Film Production, Photography, Game Design, Graphics, Illustration and Digital Marketing Management. Study a shared module with the Business School.
• Live industry briefs: apply your learning and enhance your network by engaging with professionals from industry. Work with global brands as well as collaborating with local brands to support the community.
• Gain your academic skills badges: The university library offers additional support with skills for learning such as writing, research and time management. Once you’ve completed an academic skills course, you’ll be awarded a digital badge which you can share on professional websites such as LinkedIn – a great way to enhance your employability!