Stadium and Events Management

Degree Overview
With the iconic Wembley Stadium as your campus, you’ll be in a unique position to learn in a real-world setting. This degree covers all aspects of the wide ranging international events industry and provides opportunities to learn about both stadium and event management in the country’s largest and most high profile sporting arena.
 
All aspects of international events management are studied including event marketing, organisation and planning, financing and risk management with several live events organised by students during their studies in order to gain direct live events experience.
 
The opportunity to study at such a globally recognised venue ensures that you will graduate with the expertise, experience, and network to pursue a successful career in stadium and events management.

Degree Content
The degree will provide an insight into the managerial and business facets of delivering a safe and customer focused event experience. This includes exploring various event operations and their impact upon delivering a successful and profitable event, whilst understanding the implications of the legalities and regulations.
 
Frequent Industry guest speakers provide many different perspectives of life in the sports and events industries alongside internship, volunteering and work experience opportunities for students during their degree.
 
Employment opportunities from the degree post graduation including working in international sporting and events venues and organisations as well as for global corporate, music, charity and events businesses.
 
Studying at UCFB comes with a number of valued benefits to enhance your career and employment opportunities through our Employability and Career Planning provision.

Teaching Locations
UCFB Wembley

• Wembley Stadium

• Arch View House, First Way

In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.

Degree Specifications
University Campus of Football Business is an embedded college of the University of East London. All graduates will receive a degree from the University of East London.

Career Prospects
A degree in Stadium and Events Management from UCFB opens doors to a wide range of exciting and dynamic career opportunities within the global sports, entertainment, and events industries. Graduates will be well-equipped to take on leadership roles in managing large-scale events, from sports matches and concerts to corporate conferences and festivals, at world-class stadiums and venues.

Graduates of the BA (Hons) Stadium and Events Management degree have gone on to work in roles for organisations such as:

• Tottenham Hotspur FC – Assistant Events Manager

• DP World Tour – Accreditation Executive

• Formula E – Overlay Coordinator

• Harlequins – Operations Coordinator

• Gillingham FC – Commercial Manager

UCFB Employability & Career Planning Programme
Over 90% of UCFB graduates are in employment within six months of graduating, with 62% of those graduates working within the global sports industry.

At UCFB, your career starts from day one. Alongside your academic studies, our Employability & Career Planning programme supports your development, helping you build the skills, experience and confidence to succeed in the sports industry.

Through a range of tailored opportunities - including best-in-class industry guest speakers, Premier Events, and work-based learning - you’ll gain valuable real-world insight and connections. With ongoing career support and access to placements, you’ll graduate as a well-rounded, career-ready professional.

First Year
• Introduction to Stadium Management
• Introduction to Events Management
• Industry Competencies (Mental Wealth)
• Introduction to Sport Finance
• Principles of Marketing
• Introduction to Human Resources in the Events Industry

Second Year
• Facility Management and Stadium Utilisation
• Practice of Digital Marketing
• Industry Readiness (Mental Wealth)
• Negotiation and Winning Contracts
• Stadium and Events Organisation
• Research Methods

Third Year
• Events Leadership and Management
• Strategic Event Delivery
• Industry Engagement (Mental Wealth)
• Contemporary Issues in International Events Management
• Professional Project

A range of assessment types are used across this course, as appropriate to each module. Assessment is predominantly continuous, employing items that will include academic essays, reports, presentations, portfolios, reflective writing, as well as practical broadcast outputs.

Applied assessment tasks are used as far as possible to enable students to link theory with practice, thereby assessing knowledge and understanding alongside practical study-specific skills and key industry skills.

Students with disabilities and/or particular learning needs should discuss assessments with the Course Leader, Module Leader and Seminar Leaders to ensure they are able to fully engage with all assessment within the course.

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

• Course does not award QTS