Manchester Metropolitan University - Undergraduate Open Day
17 Jun 2026, 08:30
Manchester
Course overview
Step into the future of business with this cutting-edge course designed to equip you with the knowledge, skills and confidence to lead digital transformation through the power of artificial intelligence.
Whether you're coming from a business, technology or creative background, you’ll gain the tools to bridge the gap between AI innovation and strategic business leadership. You don’t need advanced technical skills to get started, just a curiosity for digital technologies and a passion for driving change.
We’ll explore how AI can solve real-world problems, enhance operations and support sustainability goals. With a future-focused curriculum, industry-standard tools and hands-on learning, this course empowers you to become a change-maker in the digital economy.
You’ll join a vibrant learning community in the heart of Manchester and graduate ready to thrive in a world where digital intelligence and business strategy go hand in hand.
Features and benefits
Open to all backgrounds - You don’t need advanced coding or technical skills to start this course. If you’re ready to lead in a digital future and want to harness AI for strategic business advantage, this course gives you a clear path.
Real AI tools and technologies - You’ll master cutting-edge platforms and tools like Power BI, SQL and machine learning frameworks used in the industry today. From data visualisation to predictive analytics, you’ll learn by doing so that you can apply AI confidently.
Lead digital change with confidence - You’ll build essential leadership skills for managing AI projects and diverse, global teams. You’ll also learn how to inspire innovation in fast-moving digital environments.
Shape a sustainable and ethical digital future - AI can, and should, be used responsibly. This course places ethics and sustainability at its core, showing you how to design AI systems that are fair, transparent and aligned with global sustainability goals.
Tailor your learning - You’ll design and deliver an independent research project on a topic that matters to you, allowing you to dive deep into a specific challenge or opportunity in AI and digital business. This is your chance to stand out and showcase your expertise.
Global, future-ready skills - This course equips you with in-demand skills for the international job market, from digital transformation to data analytics and machine learning. You’ll be ready for high-impact roles in any industry.
You'll need a UK honours degree, at least a 2:2, or the international equivalent. We also welcome applications from prospective students with equivalent professional qualifications or significant relevant management experience.
This course is suitable for all students from a variety of academic and professional backgrounds. Our aim is to equip students who wish to pursue a managerial career with the required skills to understand and apply knowledge and understanding of AI and digital business. However, it should be noted that applicants are not expected to possess any significant technical skills when applying for this course.
Subject Spotlights give you the chance to try a higher education course before you apply. Delivered by the lecturers themselves you will gain insight into what it's like to study the course and give your personal statement a boost.

No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
For further information: https://www.mmu.ac.uk/postgraduate
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At Manchester Metropolitan University