Marketing and Consumer Psychology

If you are interested in how consumers behave and why they take certain actions when purchasing or consuming then this is the degree of for you. You’ll learn about consumer behaviour and how to apply this into marketing strategy to gain an in depth understanding of modern marketing issues.

KEY FEATURES OF THE COURSE

BA (Hons) Marketing and Consumer Psychology
Being able to understand customer behaviour and the psychology behind people’s choices has a key impact on modern marketing. On our BA (Hons) Marketing and Consumer Psychology you’ll learn how to critically apply customer insight methods and consumer theory to different marketing scenarios to enable you to develop a thorough understanding of current marketing issues.

Professionally accredited 
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM. These qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Tailor your degree 
With a range of optional modules across areas such as social media, copywriting, brand impact and sustainability you’ll be able to tailor your studies to your area of interest and your career goals.

HOW YOU’LL LEARN:

Our teaching methods will be varied, interactive and engaging. You will take part in:

• Lectures and seminars — led by our own tutors as well as occasionally, by guest speakers from the marketing world

• Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs

• Visits to exhibitions, trade fairs and companies

• Placements and internships

• Research projects

YOUR CAREER:

Demand for consumer psychology specialists in marketing is high. Your skills in consumer behaviour and how to tailor campaigns based on consumer insights could lead to a range of roles in fields such as account, product, brand or communications management.

This course would also set you up for a range of postgraduate study, including:

• MSc Marketing Management

• MBA

• MSc International Business and Marketing