Fashion Marketing

On BSc (Hons) Fashion Marketing, you'll explore how brands connect with consumers and develop the strategic, digital, and analytical skills needed to market fashion in a fast-moving, global industry.

You’ll learn how marketing teams shape brand identity, customer experience and business performance across everything from luxury fashion to start-ups. From day one, you will explore digital-first strategies including influencer marketing, personalisation, AI, user-generated content and omni-channel campaigns, gaining insight into how these tools drive engagement and loyalty. As you develop this expertise, you will also study the full marketing lifecycle in a fashion context, building knowledge of product development, trend forecasting and consumer behaviour, while understanding the influence of socio-economic and cultural forces on customer decisions.

With a strong focus on sustainability and the circular economy, you will learn how to create marketing strategies that are not only commercially effective but also socially and environmentally responsible.

Through live briefs, industry collaboration and specialist tools, you will graduate ready to shape the future of fashion marketing with a forward-thinking and digitally fluent approach.

Features and benefits

• Manchester and beyond – Our network spans the globe, and includes placements, collaborations and live briefs from partner universities, workshops and design studios in China, India, Japan, Norway, Australia, France and beyond.

• Collaborative spirit – Work with students from across the Fashion Institute on inter-disciplinary projects, honing essential creative skills needed for the growing creative economy.

• Cutting-edge facilities – Make use of our dedicated workshops and Mac suites with industry-standard software, all staffed by our helpful and knowledgeable technical support team.

• Your personal brand – develop your professional profile with specialised modules to prepare you for work experience and employment.